Phase 1
Discovery & Scope
Clarify goals, audience, project stage, budget, timeline, content sources, integrations, and launch boundaries.
Process
A clear delivery path from brief to launch.
We keep strategy, content, design, development, QA, SEO, and documentation visible from the start. The result is a project your team can follow while it is being built and keep using after launch.
How a project moves
The client-facing process stays simple: decide what matters, shape the system, build page by page, then launch with documentation.
Phase 2
Structure & Content
Map the pages, navigation, product or service taxonomy, CMS fields, content gaps, and SEO foundations before design moves too far.
Phase 3
Design & Page Specs
Turn the structure into layouts, responsive states, reusable sections, and page notes that can be reviewed and built without guesswork.
Phase 4
Build Foundation
Set up routes, project configuration, CMS or theme foundations, shared components, analytics, and the responsive system.
Phase 5
Page-by-page Development
Develop homepage, listing pages, detail pages, content pages, filters, forms, integrations, and editable modules in clear milestones.
Phase 6
QA / Launch / Documentation
Run responsive, functional, performance, SEO, and content QA, then launch with handoff notes your team can actually use.
Notion-style delivery tracks
Behind the simple process, we keep the build broken into visible tracks. This mirrors the delivery plans we use for custom websites, WordPress themes, Shopify builds, and SEO support.
Build track
Project setup, routes, and config
Initialize the stack, route map, environment setup, project conventions, analytics baseline, and shared project structure.
- Routes and sitemap
- Repo and deployment setup
- Analytics and tracking baseline
Build track
Shared components
Build the reusable foundation first so every page inherits consistent spacing, buttons, cards, forms, header, footer, and responsive behavior.
- Header and footer
- Buttons, cards, forms
- Responsive rules and tokens
Page track
Homepage
Implement the main narrative page with hero, proof, featured products or services, reviews, FAQs, CTAs, and content modules.
- Hero and primary CTA
- Proof and recommendation modules
- FAQ or conversion sections
Page track
Listing, archive, search, and filters
Build browsing templates around how users narrow choices: category, tag, product family, search, sorting, and archive views.
- Category and archive views
- Search and sorting states
- Filter and empty states
Page track
Detail pages
Build product, service, or project templates with media, specs, proof, sticky CTAs, related content, and SEO-ready metadata.
- Galleries and specs
- Review or proof blocks
- Related content and CTAs
Content track
Content pages
Develop About, reviews, contact, consultation, FAQ, privacy, and supporting pages from a reusable content-page system.
- About and trust pages
- Contact and inquiry pages
- FAQ, privacy, and policy pages
Launch track
QA and handoff
Close the launch with content checks, device QA, performance checks, SEO basics, bug fixes, deployment, and documentation.
- Responsive and browser QA
- Performance and SEO checks
- Launch notes and CMS documentation
SEO growth loop
For Growth Build projects, SEO continues for 3 months after launch so the site has a measurable baseline, content momentum, and a clear review cycle.
M1
Baseline and technical SEO
Connect analytics and Search Console, review crawlability, indexation, metadata, sitemap, canonical rules, structured data, and technical blockers.
M2
Content growth and internal links
Turn keyword research and competitor gaps into industry-specific article briefs, landing-page improvements, internal links, and monthly reporting.
M3
Review and next steps
Review keywords, indexation, traffic, conversion signals, technical fixes, shipped content, and the next-stage SEO recommendations.
