Core Atelier Pilates
Core Atelier runs small-group Pilates sessions – intentionally capped at three people – alongside private training, events and a studio shop. We built them a calm, editorial WordPress site with WooCommerce-powered class booking, package purchases and a full member account area.
Year
2024
Project
Studio site, booking & member portal
Scope
Brand-aligned redesign, custom WordPress theme, WooCommerce booking, member account UX
Industry
Fitness, Wellness
Technologies
Figma
WordPress
WooCommerce
Advanced Custom Fields
Contact Form 7
Google Analytics 4Highlights
- Group, Private, Events and Shop flows on one WooCommerce storefront
- Member account with My Packages, My Bookings and My Orders
- ACF-driven modular page builder for the studio team
- Mobile-first booking UX for repeat members on the way to class
- Editorial homepage with “core messages” and studio reflections
- Performance-tuned imagery so the site feels light despite full-bleed photography
Briefing & Challenges
Client Brief
“Our members already know why they come to us. The site needs to welcome new clients, make the vibe of the studio obvious, and let everyone book a class in as few taps as possible – including groups of three, privates and special events.”
Challenges
- Building a booking flow inside WooCommerce without it feeling like a supermarket checkout
- Handling four product types – group classes, privates, events and shop items – in one cart
- Giving the studio team an easy way to update schedules, reflections and instructors
- Keeping the site calm and editorial while still driving conversions
Our Approach
Calm, not clinical
A soft, editorial visual language so the site feels like an extension of the studio rather than a transactional storefront – including typographic “core messages” throughout the homepage.
Booking-first UX
Class discovery, package selection and checkout were collapsed into a short, mobile-first flow that returning members can complete between errands.
One storefront, four flows
Group classes, privates, events and shop items all live inside the same WooCommerce cart with product-type-aware templates, so the studio only has to maintain one commerce backend.
The Results
Project Highlights
Class Schedule
A clean weekly schedule that surfaces open slots, instructors and class types, with deep links straight into the WooCommerce checkout.
Packages & Memberships
Drop-in, class packs and memberships presented side-by-side with clear pricing, powered by WooCommerce under the hood.
Member Account
My Packages, My Bookings and My Orders give returning members a single place to manage everything – without phoning the studio.
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