Creaform Engineering
Creaform Engineering is AMETEK’s industrial engineering arm – “Innovation designers” working across Aerospace, Defence, Heavy Industries and Powersports. The old site buried that under an org-chart structure. We rebuilt the IA around the way buyers actually search – by service and by industry – and delivered it as a Sitecore component library in English and French.
Year
2023
Project
Global B2B engineering relaunch
Scope
UX strategy, information architecture, design system, Sitecore front-end integration
Industry
Industrial Engineering, B2B Services
Technologies
Figma
Sitecore
Bootstrap
jQuery
Handlebars
Google Tag ManagerHighlights
- Dual-axis IA – Expertise (Design, Simulation, Engineering) and Solutions by Industry
- Industry verticals spanning Aerospace, Defence & Naval, Heavy Industries, Powersports, Consumer Goods, Manufacturing, Advanced Technologies and Transportation
- Service detail pages for CFD, FEA, DEM, Reverse Engineering, Industrial Design and more
- Portfolio / case-study templates authorable by regional teams
- English-French bilingual content model inside Sitecore
- “Ask an Expert” persistent CTA for qualified inquiries
Briefing & Challenges
Client Brief
“Our services are technical and the sales cycle is long. Engineering buyers need to understand what we do, see proof, and reach the right regional team – without having to decode our internal business units first.”
Challenges
- Translating deep-tech services like CFD and Reverse Engineering into buyer-readable pages
- Designing inside Sitecore’s existing template system without fighting it
- Aligning regional teams (EN / FR) on one global component library
- Making industry and service browsing feel equally first-class
Our Approach
Buyer-led IA
We restructured the top nav around Expertise and Solutions by Industry – how engineering buyers actually think – rather than Creaform’s internal business units.
System over pages
The design system was built as a Sitecore-friendly component library so content authors across regions can assemble pages without breaking the visual language.
Proof over promises
Case studies, certifications and measurable outcomes were promoted across service and industry pages so every page earns trust with evidence.
The Results
Project Highlights
Service Pages
Flexible templates combining capability overview, technical detail, proof points and a single clear next step – built for long B2B sales cycles.
Industry Pages
Parallel entry points for Aerospace, Defence, Heavy Industries and more, so buyers browsing by sector never get routed through an irrelevant service list.
Ask an Expert
A persistent contact pattern that routes inquiries to the right regional engineering team based on service and industry context.
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