Main Light
Main Light is a professional stage lighting house with three facilities – Tri-State (NJ), East (DE) and West (NV) – running rentals, new sales and used sales off the same operation. We rebuilt the site on Next.js with two parallel flows so rental quotes and used-gear checkout could coexist without one smothering the other.
Year
2023 – present
Project
Stage lighting rental & sales platform
Scope
UX strategy, full redesign, Next.js build, dual quote/commerce flows
Industry
Stage Lighting, Live Events, B2B Rental
Technologies
Figma
Next.js
ReactHeadless CMS
Google Analytics 4Highlights
- Separate “Rentals Quote” and “Used Sales” carts that share one product catalog
- Location-aware inventory across Tri-State, East and West facilities
- Rental catalog designed for production designers, not end consumers
- News and industry-support content surfaced alongside inventory
- 24/7 support and quote CTAs persistent in the header
- Technical spec tables built to be scannable on a laptop in a truck
Impact / What changed
Parallel revenue flows
Before: quote requests and used-sales checkout competed for the same space. After: rentals and used sales coexist in one catalog with separate cart logic.
Location clarity
Before: inventory context was hard to scan across facilities. After: Tri-State, East and West became first-class browsing and filtering paths.
Faster inquiries
Before: production crews had to translate needs into a generic form. After: the quote cart sends structured gear, date and contact context.
Briefing & Challenges
Client Brief
“We’re a trusted partner to lighting designers and rental houses, but the old site doesn’t say that. We need a platform that treats rentals, new sales and used sales as three different buying flows, shows what’s actually available at each location, and makes getting a quote as fast as a phone call.”
Challenges
- Running a rental quote flow and a used-sales checkout side by side without confusing either audience
- Showing real inventory across three separate facilities with different stock
- Designing for time-pressed production crews, not casual browsers
- Surfacing news, partnerships and industry coverage without cluttering the catalog
Our Approach
Two carts, one catalog
We designed a dual-cart system – Rentals Quote and Used Sales – that lives on the same product pages, so a production designer can build a rental list and shop used gear without ever losing context.
Facility-first inventory
Tri-State, East and West each have their own rental inventory pages. The UI makes location a first-class filter so users see what’s actually available where they’re shooting.
Quote like a phone call
The quote flow mirrors how rental houses actually talk to crew – gear list, dates, contact – with persistent “Get a Quote” and 24/7 phone support in the header.
The Results
Project Highlights
Rental Quote Cart
A persistent quote cart that lets crew build a multi-day, multi-unit rental list and send it as a structured inquiry – not a form dump.
Used Sales
A sales-ready e-commerce flow for used gear, living on the same site as rentals but with its own cart, shipping and checkout logic.
Facility Pages
Per-location pages for Tri-State, East and West with local inventory, contact and news, so the brand can scale with each facility.
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